BlueZoo, Inc.
325 Sharon Park Drive, Suite 940
Menlo Park, CA 94025
USA
BlueZoo, Inc develops and markets a solution that passively counts smartphones in real time. BlueZoo products are ideal for measuring audience sizes for media, including digital screens, used in out-of-home advertising and retail marketing. Audience sizes (i.e. impressions counts) are used to set the prices for media that deliver advertising content based on a cost established per thousand impressions (CPM). BlueZoo is also used by insurance companies to measure building/room occupancy in real time as an approximation of slip, trip, and fall risks. Insurers use this information to measure and mitigate risk, with the objective of using this data to price risk. BlueZoo solutions are delivered less expensively than camera-based solutions and in a manner that better protects consumer privacy.
BlueZoo, Inc. meets the provisions of the ePrivacyseal criteria catalog for the "ePrivacyseal Global", which is based on European data protection legislation. After an extensive technical and legal review of BlueZoo's Count, Analyze, Convert, Flow & Party Squasher products, ePrivacy has certified these products, assigning them the data protection seal below. This process does not constitute an accredited certification procedure within the meaning of Article 42 GDPR.
Awarded seals
ePrivacyseal EU
"BlueZoo Count, Dwell time, Unique visitor, Flow, and Party Squasher"
Version: as available 06/03/2025
Validity: 22.01.2025 - 21.04.2027
ePrivacyseal Global
BlueZoo Count, Analyze, Convert, Flow & Party Squasher
Version: 19 April 2023
Validity: 01.06.2023 - 21.01.2025
ePrivacyseal EU
BlueZoo Count, Analyze, Convert, Flow, Engage & Party Squasher
Version: 12/01/2021
Validity: 22.01.2021 - 31.05.2023
ePrivacyseal EU
BlueFox Engage, BlueFox Count and Party Squasher
Validity: 27.02.2018 - 26.02.2020
